1 Finance, the reimagined Mumbai-based consumer finance institution, recently signed with two-time champions, Kolkata Knight Riders (KKR), for the country’s largest sporting event.

The mandate will include strategy, planning, and creative solutions. As part of its duties, Humor Me will support 1 Finance with brand building and communications, campaign conceptualization, and execution through creative assets. The agency will also work closely with the brand’s marketing and leadership team to create consolidated communications programs for the brand.

Speaking about the association, Founder Dhruv Sachdeva, Founder, Humor Me, says, “We are delighted to partner with 1 Finance and are extremely proud to have earned their trust. For us, marketing is about values ​​and we as a creative team can only do justice to a brand if we fully align with its core values. We did not see 1 Finance as a business but a mission to help give everyone and everyone peace of mind on all things personal finance. The leadership team at 1 Finance is uncompromising about their values ​​and commitment to putting the interests of their users and customers first, which many brands claim today, but few make the speech. Finding a group of people who believe and act on those values ​​is extremely rare! We have been given a great responsibility to give this mission to the people, and we will give it everything we have, and then some more! ”